MALDICION BRAND

Maldición ™ is an apparel brand whose focus is the Xicanx & Mexican experience.  What does the word Maldición mean?  Maldición literally means curse.  Well, not to us.   Around the shop we believe Maldición more fittingly translates to blessing.  Every touchpoint within our process is influenced by this apparel brand and the incredible designs…art really, that these guys task us with executing for them.  The natural byproduct of working with well executed intentional design is similar to the excitement felt tearing into the biggest box under the tree on Christmas morning as an eight year old.
Much like many Maldición projects, this one was centered around an oversized print with brilliant color executions to really deliver the message.  The aim was here was the ultra soft-hand feel that only waterbase inks could convey.  We coupled this print technique with a great universal garment to do just that.
To get a full glimpse into the mind of a very adept designer and see their full product offering, check Maldición brand out here.  You wont’ be sorry.
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The Process:
Product: American Apparel #2001w - Fine Jersey Tee
Procedure: 4 Color | Water Based Discharge
Finishing: Screen printed neck label | Woven label

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SANTANA

Santana is an American rock band formed in San Francisco in 1966 by Mexican-American guitarist and songwriter Carlos Santana.  This dude is a legend.  Needless to say that when we were approached to print up some band merch for this guy, we did so with that unmistakable sound in our minds and without hesitation.

This single color oversized design practically begged to be printed as a water based discharge execution.  Although the end result of this project yields a super soft classic band shirt, the statement that it makes is dialed up to full volume.

‍The Process:
Product: Gildan #5000 - Heavy Cotton Tee
Procedure: 1 Color | Water Based Discharge

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POKÉMON

Who said the Pokémon phenomenon was just for kids? When we were called on to execute this project we could not have been more pumped.

With the goal of translating this great pop art design onto a soft vibrant t-shirt, we knew water based was the way to go. Although at times high color count designs using this technique pose some challenges on press, we worked through the process and ultimately decided to print this job as a wet-on-wet execution. The results were amazing and we learned a lot. For the finishing touches we added a custom screen printed interior label, a branded woven label on the sleeve, and this project was complete and sent off to markets nationwide.

‍The Process:
Product: LAT Fine Jersey Tee 6901

Procedure: 8 Color | Water Based Discharge

Finishing: Screen Printed Neck Label | Woven Label

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Described as the quintessential collaboration, where two different worlds benefit from working together by Dain Zaffke - Dir. of Marketing, Giro Sport and Design, “The bond between Giro and Bicycle Nightmares is rooted in a shared understanding of the need to shed light on an underserved niche within mountain biking.”  Being a company that is 100% rooted in rippin’ cycling of all types, we couldn’t wait to be a small part of this collab.

With this project we kept it soft and simple and on brand.  Although the design was a very straight forward one color soft print, this shirt got the full treatment with: custom neck label, woven label at the left waist, a hang tag, and proper fold & bag with a sku label to boot.  Our crew was stoked on the outcome but not as stoked as the opportunity to be a part of this project in the first place.

Get the full story here: https://www.giro.com/news/introducing-the-giro-x-bicycle-nightmares-collection.html
‍The Process:
Product: Next Level #6210 - CVC Crew Tee
Procedure: 1Color | Soft Plastisol

Finishing: Printed Neck Label | Wovel Label | Hang-Tag | Fold/Polybag | Sku Label

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COMMONWEALTH

Commonwealth is a killer little downtown gastropub that offers up incredible grub and a whole slew of West Coast beers.  The vibe is always relaxed so it was only right that we outfitted them with this super soft baseball tee when they hit us up for some new gear.  We printed them with a classic logo design and semi-transparent ink execution that pairs perfectly with their Cubano sandwich, an ice cold IPA, and a sunny fall afternoon on the patio.

‍The Process:
Product: Next Level #6051 - Tri-Blend 3/4 Sleeve Baseball Raglan Tee

Procedure: 4 Color | Soft Plastisol

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DYING BREED BREWING

Conceived and crafted in our own back yard, Dying Breed Brewing is a client we’re intimately passionate about for obvious reasons.  Now, we don’t know a damn thing about brewing beer but when one of our own started this venture we hopped right in to create the core branding identification elements, offered branding and merchandise consultation, and ultimately production roll-out.

Although the Dying Breed merch offering is vast, this particular project was kept light, simple, and comfy by design.  We selected proven valuable garments to decorate with a clean vintage soft-hand feel.  Taking their core brand ID elements and Pantone colors into consideration, we executed these hoodies in a few different colors and delivered them to some very happy suds lovers.

Check out Dying Breed Brewing for yourself!  Cheers.

‍The Process:
Product: Independent Trading Company #IND4000 - Heavyweight Hooded Pullover

Procedure: 1 Color | Soft Plastisol

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When one of the worlds leading web domain companies from halfway across the globe calls on you to tackle the merch for a new product launch, you dive right in.  This project was super fun.  We worked out the design execution details with some amazing marketing folks from the UAE that wanted something that was clean, on-brand, but would "stand out" as unique.  Collectively we liked this HD print concept for Go Daddy’s nationwide internal staff roll-out.  After toiling over the print engineering a bit, a few test prints later we were dialed in with the stencil height and PMS color match, and were properly pumped on the final outcome.  The feedback we received from this client upon delivery mirrored our own and that makes it all worth it.

‍The Process:
Garment Type: Next Level #3600 - Premium Short Sleeve Tee

Procedure: 2 Color | High Density

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With a mission of: Tell Stories. Solve Problems., the SBSRFC Creative agency not only delivers on some of the most well executed digital content and design that we’ve seen but also puts forth a high end exclusive apparel line rooted in a burning passion for fishing/outdoors and influenced by street subcultures across many disciplines.

Always positioning the brand as the absolute tip of the spear, this project starts with arguably the best foundation possible from a garment standpoint and is manifested through one of the brands go to taglines:  Blend in.  Stand Out.  This design called for classic military muted color executions alongside the high density print technique and several finishing trims to round out this limited drop.  The results speak for themselves.See more SBSRFC.

‍The Process:
Garment Type: AS Colour #5026 - Heavyweight Tee
Procedure: 1 Color | High Density
Finishing: Woven neck label | Woven label | Hang-Tag | Fold/Polybag

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Every now and then we get presented with a project that challenges us to keep our proverbial printing skills razor sharp.  This was one of those projects.

Working with a top branding agency out of Los Angeles, California, Telescope Studios, we created this killer High Density vintage tee with a tonal print design and Crystallina overlay to give it that little something extra.  After we dialed in the HD print, the next test was to fine tune the Crystallina with the goal of not over-doing it.

This project is a true testament to working collaboratively with designers, artists, and operators that refuse anything less than excellent results.

‍The Process:
Product: Comfort Colors #1717 - Garment-Dyed Heavyweight Tee

Procedure: 1 Color | High Density + Crystallina Overlay

Finishing: Woven neck label | Fold/Polybag

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“Since InkAddict’s inception, we’ve been firm believers in and supporters of creativity, collaboration, and community for artists and patrons alike. You could even call us addicted to the mastery, distribution, and celebration of art in all its forms. InkAddict isn’t just a brand: we’re a community of visionaries, creators, and makers.”

‍InkAddict often uses our full color print capabilities for complicated design reproduction such as this. It involves a meticulous level of detail to manually pull all of the colors from these images with the purpose of blending each color channel to accurately reproduce the photo on a garment. We were so happy with the results that we entered this image into the SGIA Image Award Competition and were pleasantly surprised when we were presented with a first place award.

‍The Process:
Product: Next Level #3600 - Short Sleeve Crew

Procedure: Full Color | Simulated Process “SGIA Golden Image Award Winner”

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Amazing prints start with amazing art or design.  This image of Jujubee, an American drag queen and reality television personality from Massachusetts, is just that. She is best known as a contestant on Season 2 of RuPaul's Drag Race and RuPaul's Drag Race: All Stars.  Never known to back down from a good challenge, our production crew was more than happy to take on this stunning photo.

In order to execute exceptional detailed prints from a photograph you better have a world-class color separation artist.  We’re lucky to call the very best our own.  Using spot colors and halftones we separated this art to run as a proper Simulated process print.  The outcome is one that stops you in your tracks.

‍The Process:
Product: Next Level #3600 - Short Sleeve Crew

Procedure: Full Color | Simulated Process

Finishing: Screen printed neck label

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Morrissey, is an English singer, songwriter, and author. He came to prominence as the frontman of the rock band the Smiths, which was active from 1982 to 1987. Since then, he has pursued a commercially successful solo career. We always appreciate the opportunities that allow us to print such iconic images of rock and roll history.

When printing a full color designs such as this, we typically employ our simulated process method.  For this job our customer provided 4 Color separations. This CMYK printing process uses only cyan, magenta, yellow, and black inks to achieve the final results.

‍The Process:
Product: Customer Supplied
Procedure: Full Color | CMYK

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A family trip to the mountains, lunch on the job, or sporting events of all kinds have been accompanied by the tried and trusted Igloo Playmate cooler for the past 45 years.  We’ve all loved this cooler for it’s size and grab-and-go convenience so it was only fitting that we printed up a classic t-shirt with the same established principles in mind to pay homage to this icon.

We started with a solid platform choosing a great go-to t-shirt garment and then printed the Playmate logo in crisp bright PMS colors.  The outcome was a classic striped design that is likely to be your comfy everyday wear when on that long hike around the lake.

‍The Process:
Product: Next Level #6210 - CVC Short Sleeve Crew Procedure: 5 Color | Plastisol

Finishing:  Fold/Polybag

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Diljit Dosanjh is an Indian singer, actor and television presenter who works in Punjabi and Hindi cinema. He is recognized as one of the leading artists in the Indian music industry. He also acts in Punjabi movies, with many of them being commercially successful.

It was a pleasure having Diljit visit our HQ to go over merchandise ideas for his scheduled ROAR Tour. Out of the 4 designs we ran this one was our favorite.

‍The Process:
Product: Hanes Beefy-T

Procedure: Full Color | Plastisol

Finishing:  Neck-Label, Fold/Polybag

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What started as a passion project in 2004, has blossomed into the dopest marketplace for South-Asian inspired streetwear.  Rootsgear drops new collections several times a year, and most everything is produced in limited quantities with no restocks.

Although we’re located completely across the country, we feel privileged to be one of Rootsgear’s production partners.  Working through line sheets and specific projects with these guys is awesome, especially when it comes to the more complex prints like this full color execution.  When you start with an image that is so stunning, the intent to insure the garment prints match is not always easy, but absolutely garner our complete focus and expertise at every step.  The final results of this job were incredible.

‍The Process:
Product: Bella + Canvas #3001 - Short Sleeve Crew

Procedure: Full Color | Simulated Process

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Pretty Hot and Tasty…ummmmmm, sure.  Who are we to judge?  Meet Eureka O’Hara - drag queen, music maker, TV star, and self proclaimed big girl.  What is undoubtedly warm and delicious is getting to do work for such a fun-lovin’ crowd of folks.

We started this project with a killer marble-dyed t-shirt and then went over the top with a waterbase ink print and foil transfer execution.  This sassy t-shirt design was followed up by an official music video claiming the same title.  Have a peek and decide for yourself which is hotter.

‍https://www.youtube.com/watch?v=2N9zwrkJ_yI

‍The Process:
Product: Colortone #1111 - Marble Tie-Dye Tee
Procedure: 2 Color | Waterbase | Foil Transfer

Finishing: Screen Printed Neck Label

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Diljit Dosanjh is an Indian singer, actor and television presenter who works in Punjabi and Hindi cinema. He is recognized as one of the leading artists in the Indian music industry. He also acts in Punjabi movies, with many of them being commercially successful.

It was a pleasure having Diljit visit our HQ to go over merchandise ideas for his scheduled ROAR Tour. Out of the 4 designs we ran this one was our favorite.

‍The Process:
Product: Hanes Beefy-T

Procedure: Full Color | Plastisol

Finishing:  Neck-Label, Fold/Polybag

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Jamz is one of the biggest cheerleading organizations in the USA…heck, world probably.  They are a well-oiled machine that calls on their participants to: Play. Perform. Inspire.  We’ve been working side-by-side with these guys for years cranking out well-designed merchandise for countless athletes and staff.  To say that some level of bling is damn near a requirement to some of their projects would be an understatement, but certainly so when we worked together to create this item for the all important driving force behind many of these kids…Mom.

The design itself is very simple but the execution leaves no room for questions.  We overlaid a vibrant bronze foil on top of a soft black v-neck t-shirt creating a super comfy bold statement with the right amount of “pop.”  Just like they like it.

‍The Process:
Product: District #1190L - Perfect Blend V-Neck Tee
Procedure: 1 Color | Foil Transfer

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A proper vintage rock-n-roll t-shirt goes together with a distressed print design like chips & salsa and a loaded taco truck burrito.  We grew up listening to Blondie in the late 70’s and into the 80’s so when our client presented us with the opportunity to print up this merch, we were all over it.

To nail this design, we executed an iconic photograph, added some distress, a pop of soft color, and got to work.  The results are happy new wave punk-rockers from sea to shining sea.  You’re welcome.

‍The Process:
Product: Customer Supplied
Procedure: 4 Color | Vintage Distressed

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The brief for this project was centered around the desire to create some branded gear designed to speak to the core values of the company, as well as, to be utilized as marketing assets to give out to their customers.  After weighing all the variables in this equation we decided to marry up the company logo mark with the American Flag for a custom take on the core brand ID.  This looked good, but we weren’t completely satisfied.  It felt so assumed, too standard.  Once we added the distress design technique to the art file, this project really took on a whole new look.

The Process:
Product: Next Level #6210 | CVC Short Sleeve Crew
Procedure: 3 Color | Vintage Distressed

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This man is among the most influential and acclaimed figures in the history of jazz and 20th-century music.  Calling him a legend would be putting it mildly.  When given the opportunity to print some collectible merch, we obviously couldn’t resist.With this project a classic design featuring what else but a vintage silhouette of a jazz trumpet was selected.  We printed this one with three pop colors highlighted with a dark over the top of a heathered charcoal t-shirt.  The results sounded…uh, looked amazing.

The Process:
Product: Tultex #202 - Men’s
TeeProcedure: 4 Color | Vintage Disressed

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“We are riders—that fact has guided our every decision since 1974. When quality tires weren't around, we strove to make the best. When people wanted to ride cruisers in the dirt, we made the first production mountain bike. When roadies wanted to go faster, we doubled-down on carbon and built our own wind tunnel. And when we saw kids struggling to focus in school, we started the Specialized Foundation to help them through cycling.”

‍Specialized. Made for riders, by riders.

Our friends at Specialized Bicycles reached out to us about creating a unique shirt that involved printing a black design on a black garment. There are several ways you can achieve this but we thought this particular job would look best using our gloss press technique. After several rounds of sampling other techniques their team agreed. Our team went straight to production and we’re very happy with the results.

‍The Process:
Product: Next Level #6210 - CVC Short Sleeve Crew
Procedure: 3 Color | Gloss Press
Finishing:  Full Package

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When you’re running at full speed 110% of the time it’s tough to fit in R&D. When we do find the time it brings us back to why we got into screen printing to begin with. It’s really enjoyable to see an idea come to fruition with a little trial and error. This was one of the test prints we created while dialing in our gloss press process. It’s been refined since for a slightly thinner and smoother print but you can never go wrong with a little black on black.
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‍The Process:Product: Next Level #6210 - CVC Short Sleeve Crew
Procedure: 3 Color | Gloss Press
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Keeping it bold, clean and simple with this jewel tone silver print for Lincoln High School.

‍The Process:
‍Product: Gildan 12000 Dryblend Sweatshirt
Procedure: 1 Color + Underbase | Jewel Tone Silver

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