EMBROIDERY

“This brand is more than just clothing.  It’s about honoring Alpha’s in all walks of life.” - Urijah Faber, UFC Hall-of-Famer.

Faber, who is widely regarded as one of MMA’s pioneers, has built a career centered around the characteristics defined by that of an Alpha.  He’s now doing the same with his clothing line.  For this project, we paired Classic Snapbacks with the classic Alpha Male Clothing icon logo which is designed perfectly to be digitized clean to be sewn in 3D.  Placed front and center on purpose, this mark stands off the hat representing as a beacon of strength, the same as do those who proudly wear it.

‍The Process:
Product: ASColour Classic Tee
Procedure: 3D Puff Embroidery 3000 Stitch Count

Finishing: Folded Woven Label

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BL8NKT - CASE STUDY  

Pronounced “Blanked,” duh.  BL8NKT is but one of the premier fishing companies that we’re lucky enough to crank out rad products for.  These guys make their hay providing gear reviews and online how to’s for the massive global audience of fishing enthusiasts which makes their tagline of “Fishing is Boring” just that much more awesome.

Although the BL8NKT crew has a solid sense of humor, there’s nothing funny about these hats.  We executed their iconic logo mark in a tonal 3D Puff embroidery across the center front of these MultiCam retro truckers with a custom branded woven label on the inner sweatband.  Blanked may be a fishing term for “striking out,” but we think these hats are a home run.

‍The Process:
Product: ASColour Classic Tee
Procedure: 3D Puff Embroidery 4000 Stitch Count

Finishing:  Straight Cut Woven Label | Polybag

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SWIMBAIT UNDERGROUND - CASE STUDY

What started as an online forum, an arena for passionate fisherman hunting for the big hogs to come together and share stories, tips, gear reviews, and simply offer camaraderie to fellow anglers, has quickly become one of the leading apparel brands in their marketplace.  Ladies and gentlemen allow me to introduce you to Swimbait Underground.  We’ve become fully engaged with these guys and this brand and feel lucky to call them partners.

We’re proud to have a hand in the majority of their line offering for sure and this project was no different.  SU knows exactly who they are and they are masters at building the consistency of the brand.  For this hat we chose a classic snapback to receive their abbreviated brand initials in 3D puff execution.  Although the varying stitch directions posed a bit of a challenge in areas, we were more than happy with how these lids turned out.

‍The Process:
Product: Yupoong #5089 - Five-Panel Wool Blend Flatbill Snapback

Procedure: 3D Puff Embroidery 9000 Count Count

Finishing: Straight Cut Woven Label - Inner Sweatband | Polybag

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There’s nothing more rewarding than collaborating on projects with folks that share a passion for their craft the same as we do.  The team at Toxic Baits most definitely fits this mold.  These guys design, craft, and hand-make custom fishing swimbaits with a flare and attitude unmatched in the industry.  The apparel merch that we crank out for them is no different.

We hit this Classic Snapback cap with a bold three letter design statement using our exclusive Chain Stitch Plus embroidery technique but didn’t stop there.  Sewn across the back of this bad boy we offered up the full phrase executed in a more Classic stitch.  The results shall we say…are a badass head covering that makes a strong proclamation to a market that’s seen nothing like it.

‍The Process:
Product: Yupoong #6089 - Wool Blend Flatbill Snapback

Procedure: Chain Stitch Plus Embroidery 10,000 Stitch Count | Classic Embroidery 3000 Stitch Count

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