RADIX

As a division of GoDaddy, Radix is focused on building the future of digital identity through next-gen domain extensions and web solutions. With innovation at its core, Radix understands that branding isn't just digital—it's physical, too. That’s where we came in.

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This project was all about translating Radix’s forward-thinking ethos into a clean, sharp piece of branded apparel. Simple, bold, and purposeful—just like the message it carries.

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The Screen Printing Process

The design features bold, sharp grey lettering that reads: "the future on tech", making a statement that’s direct and unapologetic. A standout feature is the bright green dot placed just before the word “tech”, adding a pop of color and symbolizing energy, clarity, and momentum.

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While minimal in appearance, the execution required precision—ensuring perfect alignment, crisp edges, and contrast on a dark base. The result? A clean, futuristic look that mirrors Radix’s identity in the tech world.

The Garment of Choice

We selected the Next Level 3600 tee in Heavy Metal, a deep grey tone that perfectly complements the color palette of the design. The 3600 is known for its modern fit and soft feel, making it a popular choice for tech and startup apparel with a polished, comfortable finish.

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Additional Applications

To complete the presentation, we included:

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• Fold & Polybag – Clean, professional packaging for distribution at events or internal brand activations

This project with Radix is a reminder that great branded apparel doesn’t have to be loud to make a statement. When the message is strong and the execution is precise, the impact speaks for itself.

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