MALDICION BRAND

Maldición™ is an apparel brand that celebrates the Xicanx and Mexican experience through bold self-expression. The name "Maldición" (meaning "curse") represents the struggles we all face—but instead of running from them, Maldición encourages people to confront and overcome them head-on.

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Rooted in both Mexican and U.S. cultures, Maldición exists in a borderless space where tradition and modernity, light and dark, seriousness and playfulness all coexist. Inspired by vibrant papel picado and the mystery of the crow, the brand speaks to those who feel unheard, offering a voice that is both unique and deeply connected to the community.

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Apparel Graphics is proud to be their partner in producing high-quality custom apparel that brings their vision to life.

The Water Base Discharge Screen Printing Process

For this project, we utilized a 4-color water base discharge screen print to achieve a high-end, breathable design. The artwork features an intricate luchador graphic—a powerful representation of strength, resilience, and the fighting spirit.

Discharge printing was the ideal choice for this project, as it allows the ink to re-dye the fabric fibers rather than sitting on top of the garment. This technique ensures a soft, long-lasting print while maintaining the breathability and comfort of the shirt.

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The Garment of Choice

We selected the American Apparel 2001W Fine Jersey Tee in black to serve as the foundation for this design. The 100% cotton composition makes it perfect for discharge printing, ensuring a vibrant print that seamlessly blends into the fabric while maintaining the softness and durability expected from premium apparel.

Additional Applications

To enhance the overall presentation and reinforce Maldición’s strong brand identity, we applied several finishing touches:

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• Screen Printed Neck Label – A seamless, tag-free finish that maintains comfort
• Woven Label – A premium detail that adds to the authenticity of the piece
• Fold & Poly Bag – Providing a retail-ready presentation for an elevated customer experience

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This collaboration between Maldición™ and Apparel Graphics exemplifies the power of expert craftsmanship and bold storytelling, bringing a brand’s vision to life in a way that is both wearable and meaningful.