DILJIT DOSANJH

A global superstar with over 26 million followers on Instagram, Diljit Dosanjh continues to break boundaries across music, film, and fashion. Known for his effortless style and magnetic stage presence, he’s not just an artist—he’s a cultural force.

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When Diljit launched his U.S. Roar Tour, the merch had to hit just as hard as his performances. We had the opportunity to sit down with him directly and collaborate on a design that captured his bold energy and streetwear sensibility. The result? A tee that speaks volumes both on and off the stage.

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Simulated Process Full-Color Screen Printing

This design features a full-color simulated process screen print, showcasing an image of Diljit rocking a pair of Nike Off-White Air Force 1s—a nod to his deep connection with contemporary fashion and sneaker culture.

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The layout and tone channel a Supreme-level streetwear vibe, balancing clean layout with eye-catching detail. Simulated process printing allowed us to reproduce photographic detail and vivid color, resulting in a rich, high-definition image that feels more like wearable art than traditional merch.

The Garment of Choice

We printed on the iconic Hanes Beefy T, a heavyweight classic that’s stood the test of time. With its substantial feel and boxy fit, the Beefy T brings just the right amount of old-school toughness to match the streetwear aesthetic of the piece, making it a perfect base for this tour-exclusive drop.

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Additional Applications

To keep things simple and tour-ready, we added:

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• Fold & Polybag – Clean, professional packaging perfect for event merch tables or direct-to-fan fulfillment

This project was more than just merchandise—it was a collaboration rooted in authenticity, style, and fan connection. We’re proud to have helped bring Diljit’s vision to life for fans across the U.S.