GIRO X BICYCLE NIGHTMARES - CASE STUDY

Described as the quintessential collaboration, where two different worlds benefit from working together by Dain Zaffke - Dir. of Marketing, Giro Sport and Design, “The bond between Giro and Bicycle Nightmares is rooted in a shared understanding of the need to shed light on an underserved niche within mountain biking.”  Being a company that is 100% rooted in rippin’ cycling of all types, we couldn’t wait to be a small part of this collab.

With this project we kept it soft and simple and on brand.  Although the design was a very straight forward one color soft print, this shirt got the full treatment with: custom neck label, woven label at the left waist, a hang tag, and proper fold & bag with a sku label to boot.  Our crew was stoked on the outcome but not as stoked as the opportunity to be a part of this project in the first place.

Get the full story here: https://www.giro.com/news/introducing-the-giro-x-bicycle-nightmares-collection.html

The Process:
Product: Next Level #6210 - CVC Crew Tee
Procedure: 1Color | Soft Plastisol

Finishing: Printed Neck Label | Wovel Label | Hang-Tag | Fold/Polybag | Sku Label

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